At It's All Good, we believe that the key to healthier living is choosing organic food, organic and natural skincare and gentle household cleaning products.
As our skin absorbs over 60% of what is placed on it, when using organic and natural products you're lessening the number of toxins your body absorbs.
It's true that not all organic products are created equal, and you need to know how to read labels so that no harmful ingredient will sneak in. So here at It's All Good, all our ingredients are selected based on their specific activity and effects on the skin. They might include: pure organic vegetable oils and butters, plant extracts, natural ingredients like clays, salts, Alkalis and actives and natural certified organic essential oils.
At It's All Good we can guarantee all of our natural personal care products are:
Artificial Preservative Free
We use preservatives in our water-based products like Our Odourable range, For Her gel and the Good Riddance spray.
To maintain the life of these products, we use pure plant extracts, essential oils and a special preservative that is accepted by ECOCERT as a preservative in certified organic cosmetics.
Artificial Fragrance Free
Some manufacturers use artificial fragrances because they are cheaper than natural perfumes. The problem with artificial fragrances is that many synthetic chemicals used in fragrances are derived from petrochemicals (petroleum-based chemicals), and can be harmful to human health. Because we value your health, we only use high-quality, certified organic essential oils as fragrances in our personal care products.
GMOs - (Genetically modified organisms) are organisms (i.e. plants, animals or microorganisms) in which the genetic material (DNA) has been altered in a way that does not occur naturally. In skincare, what we put on our skin absorbs into the skin and interacts with our systems on a biological level, with so little still known about the long-term health effects of GMO sourced ingredients, at It's All Good we only use Non-GMO verified ingredients.
Parabens are a class of widely used preservatives in cosmetic and pharmaceutical products. Scientific studies suggest that parabens can disrupt hormones in the body and harm fertility and reproductive organs, affect birth outcomes, and increase the risk of cancer. They can also cause skin irritation. At It's All Good, we do not use any parabens in our skincare products.
Phthalates are a group of chemicals used to make plastics more flexible and harder to break. They are often called plasticisers. Some phthalates are used as solvents for other materials. They are used in hundreds of products, such as vinyl flooring, adhesives, detergents, lubricating oils, automotive plastics, plastic clothes and mainstream personal-care products. In skincare products, phthalates are often used as a stabiliser for synthetic perfumes. We only use natural essential oils in our products and will never use Phthalates.
Sodium-Laurel-Sulfate (SLS) Free
SLS are chemicals used as a foaming agent in cosmetics like shampoos, cleansers, shower gels and toothpaste. SLS give these products a foamy, bubbly consistency. SLS harms the barrier function of the skin, causing irritation and drying. We don't make shampoos etc. but we do have BreathLess, a natural & organic tooth powder, that is SLS Free.
So here is our promise: in our products, you will only find safe, organic and natural ingredients you are familiar with. These ingredients will be beneficial to your skin and safe for you, your family and the environment.
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