PURE Minerals Toothpaste

PURE Natural Minerals Toothpaste for complete care, gentle cleaning and teeth strengthening for the whole family. NZ's only Natural salicylate-free toothpaste.




Looking for a toothpaste that's gentle and free of foaming agents, colours, sweeteners, artificial flavours, SLS, and fluoride?
PURE Minerals has got you covered with its safe and effective formula.

PURE Minerals Toothpaste is a Fluoride-free toothpaste with New Zealand Raw sea salt and mineral cleansers to help freshen your breath and whiten your teeth. The Raw salt encourages saliva production, which gently flushes your whole mouth, and along with the minerals and oils in the toothpaste, encourages mouth health, helps reduce bleeding gums, combat plaque and tartar and remineralises teeth (with regular use).


Use a pea-sized amount. Brush for 2 minutes. Rinse Well.

You can use the toothpaste for oil pulling to enhance the detoxification of your mouth, letting the clays remove toxins such as heavy metals etc.


Bentonite Clay, Zeolite, Soda Bicarb, Pure Unrefined Sea Salt*, Calcium Carbonate, Calcium Hydroxyapatite, Capric Caprylic, Triglyceride, Cocoa Butter*



Bentonite Clay - Works to eliminate toxins from heavy metals in your mouth and is rich in minerals that can nourish teeth and gums. It also acts as a mild abrasive and helps in teeth whitening.

Zeolite- Zeolite clay absorbs harmful bacteria in your mouth and gums and assists with teeth whitening.

Soda Bicarb - A natural cleanser that gently polishes and whitens teeth. It's less abrasive than most commercial toothpaste.

Pure Unrefined New Zealand Sea Salt - Full of tooth-nourishing minerals and a natural cleanser. It also helps in massaging and strengthening the gums.

Calcium Carbonate - gently cleans and whitens the tooth enamel naturally. It aids in "remineralising" and reversing the effects of tooth decay while supporting healthy enamel.

Calcium Hydroxyapatite - is a healthy alternative to fluoride in dentistry thanks to its natural strengthening, remineralising and restorative properties.

It lowers plaque levels, naturally whitens teeth, reduces tooth sensitivity, soothes gums and fights against gingivitis.

Capric Caprylic Triglyceride - Interrupts microbial growth (reduces the ability of the bacterium to form a biofilm ), provides a smooth feel and binds all the toothpaste ingredients.

Cocoa Butter - Coats the teeth, which helps prevent plaque buildup.

It is also an excellent source of essential minerals, especially calcium, copper, iron, manganese, magnesium, phosphorus, potassium, and zinc.


PURE Minerals toothpaste has a low abrasion formula with 100% sustainably sourced natural and organic ingredients. It is naturally salicylate-free and is free from unwanted foaming agents, colours, sweeteners, artificial flavours, Fluoride, SLS,  Gluten and dairy.

Packed in a recyclable and reusable amber glass jar.

Available size - 100ml (Approx. 150gm)

Shelf life - 2 years.

To maximise shelf life, store your 'It's All Good' products in a cool, dark place away from direct sunlight.
You can even keep them in the fridge during the peak of summer.

This product is not intended to diagnose, cure, treat, or prevent any disease.