Frequently Asked Questions

Which product is better for eczema - PURE Day & Night Cream (Tallow & Emu) or PURE Tallow & Ostrich Oil Moisturiser?

Both products are fantastic for eczema; the main differences between the two products are in the consistency, the depth of skin penetration and the amount of Omega 3 fatty acids.

The PURE Day & Night cream (Tallow & Emu Oil) has a thicker consistency; it was designed to stay on the skin for a more extended period as an active protective layer; that’s why it's perfect to put on before you go to bed so that you wake up with your skin feeling fresh and moisturised.

The PURE Tallow & Ostrich Oil Moisturiser has a lighter consistency; it gets absorbed deeper into the skin because Ostrich oil, which consists of over 70% oleic acid and palmitic acid, has an even higher skin-permeability than Emu oil. Moreover, it has approximately ten times the amount of Omega 3 fatty acids compared to Emu oil, which makes it more potent.

Do your products contain gluten?

Anat has celiac disease, so she formulated all of the 'It's All Good' products to be gluten-free.


What is 'For Her' - Cooling and Balancing Gel for Menopause Relief?

"For Her" is a fast-acting cooling and balancing gel for external application, formulated to help assist with perimenopause and menopause symptoms such as hot flashes, sleep interruptions and mood changes. 'For Her' gel will allow you to cool down during hot flashes and assist with hormonal balancing while hydrating and nourishing your skin. 
"For Her" gel is rich in pure aloe vera. The aloe vera plant is high in phytoestrogens that help correct the hormonal imbalance and reverse the symptoms of menopause.
Aloe vera also cools and rehydrates the body while soothing the "itchy skin" sensation during hot flashes. 
"For Her" gel is lightly scented with a unique formula of organic essential oils known for their hormonal balancing properties.
"For Her" gel is designed for modern women who wants to live their life to the fullest. It is packed in an easy-to-carry 50ml glass bottle, which easily fits in a purse. It's discreet, fast acting, super effective and has a lovely smell. Just a quick dab of the "For Her" gel, and you can go back to your everyday life. Calm, cool and in full control.


Why do we need to use our fingers to apply the deodorants?

When you use your fingers as applicators, you can control the amount of deodorant you use (making it less wasteful), as well as feel your skin, ensuring there is nothing abnormal in your pits.

Why don't you use an applicator-type container for your deodorants?

Our deodorants are in a paste form and are packed in a metal or glass container, which allows you to use your fingers to scoop the deodorant and as natural applicators. We could have used waxes to bind the ingredients together and packed the deodorant in an applicator-type container, which would have been perhaps more elegant, but overall wasteful with the addition of unnecessary and unbeneficial ingredients as binders, making the product less concentrated and less sustainable.

Why is it better to use organic deodorants?

Organic ingredients are free from herbicides and other harmful substances.
Your armpit is close to your central lymph nodes and blood vessels. When using non-organic deodorants, dangerous chemicals like herbicides may be used in the deodorant's ingredients, leading the chemicals to penetrate the skin and enter the body.
Therefore, organic deodorants are the safest option for you. They extract toxins from your body and won't add to your toxic load.

Why don't you use wax in your cream deodorants?

Wax is being used in natural skincare as a barrier and moisture retainer. It has the natural ability to create a type of seal on your skin for an extended period of time. However, this ability interferes with the detoxification process. If you add any kind of wax to the deodorant, you seal the skin of your armpit, and the toxins that are usually extracted from your pits are left stuck in your body and in your lymph nodes without the ability to be detoxified. So as we wish for the sweat and toxins to leave the body surface and not linger, we will never add wax to our deodorants.

Why do you make a special deodorant for kids?

Kids start puberty at different ages, with many girls beginning between the ages of 9 and 13 and many boys between 10 and 15. Yet it doesn't really matter how old they are, but how safe the deodorant they use is. Research has shown that kids don't sweat as much as adults; therefore, they need a gentler natural deodorant that won't irritate their sensitive young skin while eliminating the smell, yet will still allow them to sweat in order to cool their bodies.

At 'It's All Good', we've developed the "Fresh Start" Kids Deodorant with a unique formula for kids, packed with probiotics formulated with hypoallergenic natural skin-living ingredients. "Fresh Start" Kids Deodorant is pure and gentle, baking soda free, with a silky smooth texture and is lightly scented with organic essential oils. Only a smidgen needs to be used daily for a lasting effect.

How Can the Blue Light Shield Serum protect my skin?

'Blue Light Shield Serum' combats the harmful blue light effects on your skin, such as premature signs of ageing, loss of firmness, fine lines, wrinkles, dark spots, and hyperpigmentation.
The 'Blue Light Shield Serum'is designed to improve the skin's appearance and elasticity and help maintain the health of cell membranes while protecting them against oxidative stress.
The Serum is super rich in vitamins and antioxidants that synergistically nourish and calms the skin while protecting against blue light oxidation and skin damage.

Some of the 'Blue Light Shield Serum' star ingredients are:

Rosehip Seed Oil: Rosehip (Rosa Canina) oil has high concentrations of antioxidants rich in vitamins A, C and E, and beta carotene. Rosehip oil is absorbed quickly into the deep layers of the skin. Since blue light can penetrate deep into the skin, this oil is a great option to ensure you're getting the antioxidant protection where it is needed the most. This also ensures the skin stays hydrated and plumped, diminishing the appearance of fine lines.

Borage Oil: Borage (Borago Officinalis) oil stimulates skin cell activity and encourages skin regeneration. It contains high levels of Gamma-Linoleic acid (GLA), making it helpful in treating all skin disorders, particularly allergies, dermatitis, inflammation and irritation. Borage oil penetrates the skin easily and benefits all skin types, particularly dry, dehydrated, mature or prematurely ageing skin, protecting it from further oxidative stress due to blue light exposure.

Cacay Oil: Cacay oil (Caryodendron Orinocense Seed Oil) is one of Amazon's best-kept secrets. Its limited supply, unique balance of natural properties, and one-of-a-kind results for skin health. Cacay oil can reduce the appearance of wrinkles by up to 45% and deliver significant improvements in hydration, elasticity, firmness, and smoothness. High in Vitamin E, retinol, and linoleic acid (Vitamin F), this natural oil can help improve many skin conditions and keep your skin young and supple.

Myrrh Oil: Myrrh oil (Commiphora Myrrha) is a powerful antioxidant that combats oxidative damage. Myrrh has been used to treat topical wounds, and studies have shown that it may protect against solar and UV radiation as it has a natural SPF of 20. In addition, a test-tube study found that myrrh oil was more effective than vitamin E, a powerful antioxidant, at fighting free radicals. 

'Blue Light Shield Serum' benefits any age and skin type.

Why do you make concentrated personal care products with minimal ingredients?

We use the minimal ingredients needed to create a good product, no more, no less. For example, we never add unnecessary fillers; Due to that, our products are very concentrated, powerful and effective, yet gentle on the skin, so you only need to use a tiny bit to get great results. 

Why is your 'Good Riddance' -Mosquito & Sandfly Repellent oil free?

Unlike many other natural insect repellents that are oil-based, our 'Good Riddance' -Mosquito & Sandfly Repellent is oil-free (water-based).
Using oil on your skin may cause stickiness and irritate people, especially young kids with tactile sensitivity. Furthermore, the oil helps absorb the sun's rays, allowing them to get directly into the skin, resulting in burns.
'Good Riddance' -Mosquito & Sandfly Repellent is a light formula quickly absorbed into your skin, leaving it smooth and not sticky with a lovely faint smell of essential oils that deter insects.

Why do your pack your personal care products in metal & glass containers?

We're using metal & glass containers because we see them as a greener option. In addition, our containers can be repurposed or recycled.
We have chosen not to use plastic as the process of manufacturing plastic is not eco-friendly. 
First, it takes a lot of energy to produce it. Second, it's estimated that plastic can take hundreds of years to disintegrate when sitting in a landfill. Also, when plastic breaks down, it releases toxic chemicals into our soil, air and water. This problem can be avoided by recycling plastic instead of sending it to landfills. However, different plastics require different recycling processes, and most plastics can only be recycled once or twice.
On the other hand, metal and glass are 100% recyclable and can be recycled again and again.

What are the benefits of using ancient traditional knowledge in modern personal care formulations? 

Following our research and constant learning, we've returned to ancient knowledge and natural methods that were practised worldwide with great success for years and are a great and better substitute for the chemical-laden products that our world is full of.
The secret to our wholesome skincare brand is using the best natural and efficacious ingredients and thoroughly tested formulas backed by expert knowledge and tradition-led input, all empowered by sustainable practices. 

Are your Odourables range of Odour eliminators room sprays better than commercial air fresheners?

We all have unwanted smells in our houses we’d love to eliminate, and there are many options for air fresheners in the market, yet, only a few are healthy and safe to use and breathe.
Our Oudorables room sprays are natural, organic & safe sprays that effectively eliminate smell-causing bacteria, cleanse the air and disinfect surfaces with the power of essential oils. The sprays are free from alcohol and synthetic ingredients.
The Odourables are the healthiest choice to use around the house. They don’t mask smells but instead eliminate them while improving the air quality. The Odourables are safe for people, animals, and the planet and are super quick in eliminating odours. And, as a bonus, they will lift your spirit with their pleasant aroma.
Commercial air fresheners are popular, but unfortunately, they increase indoor air pollution and pose a health risk, especially with long-term exposure. Commercial Air fresheners release volatile organic compounds into the air. The synthetic chemicals in air fresheners are considered secondary pollutants. Secondary pollutants are formed when a product’s chemicals combine with the ozone in the air. 
And even when used as directed, there are concerns about health problems with repeated exposure, such as migraine headaches, asthma attacks, respiratory difficulties, neurological problems, mucosal symptoms and contact dermatitis. Furthermore, these products have been reported to cause unintentional injuries, including burns when a nearby flame has ignited flammable air fresheners.

Why are your products alcohol-free?

Alcohol is widely used in skincare products primarily to create light textures in creams and lotions and help ingredients like retinol, and vitamin C penetrate the skin more effectively. But unfortunately, alcohol does that by breaking down the skin's barrier and destroying the substances that keep your skin healthy over the long term. 
Alcohol can have many adverse effects on our skin. It harms your skin's protective surface and depletes vital substances needed for healthy skin. It can dry out your skin over time, and alcohol can cause irritation and discomfort if you have sensitive skin. If you have oily skin, it strips your skin, encouraging your body to produce more sebum (skin oils) than usual, which contradicts its purpose. Therefore, alcohol in skincare is pro-ageing.

A 2003 study published in the Journal of Hospital Infection found that with regular exposure to alcohol-based products, cleansing becomes a damaging ordeal – skin can no longer keep water and cleansing agents from penetrating it, further deteriorating the skin's skin barrier.

Therefore all our body and house products, from Micellar Water to perfumes, body and face cream, and even our Odourables room sprays and our 'Good Riddance' Mosquito & Sandfly Repellent, are free from alcohol and other substances that interfere with our skin's integrity and overall health.

What are aromatherapy salt inhalers?

Aromatherapy salt inhalers are a convenient and effective portable solution to improve specific physical and emotional feelings with ease and convenience.
The salt inhalers are small amber glass bottles filled with Dead Sea salt and essential oil blends.
The aromatherapy salt inhalers combine two known therapies, Halotherapy (salt therapy) and Aromatherapy (essential oils).

Salt therapy is based on the idea that the negatively charged ions in salt improve our health and mood. Inhaling salt micro-particles may reduce inflammation and mucus in the lungs and absorb and remove allergens and toxins throughout our respiratory tract, making breathing easier while creating a relaxed feeling.

To make these products, we use our favourite salt - raw harvested untreated Dead Sea Salt. The unique composition of the Dead Sea water makes its salt more potent; the Dead Sea lies 365.76 meters below sea level. Over millions of years, the hot, dry air and high evaporation rates have contributed to the high salt concentration in the Dead Sea, making it one of the saltiest lakes in the world. Compared to the 3% salt content of ordinary sea water, the Dead Sea water contains 32% salt with a high concentration of twenty-one minerals such as magnesium, calcium, bromide and potassium. Twelve of these minerals aren't found in any other sea or ocean worldwide.

Aromatherapy stimulates smell receptors in the nose, sending messages through the nervous system to the limbic system, which is the part of the brain that controls emotions. The limbic system is connected directly to those parts of the brain that control heart rate, blood pressure, breathing, memory, stress levels and hormone balance. 
Our Aromatherapy Salt Inhalers mimic the microclimate of a salt cave,
The combination of the Dead Sea Salt and the certified organic essential oils offers detoxifying, strengthening and calming effects in a relaxed and accessible way.

We've created seven different formulas of Aromatherapy salt inhalers:

Protect - Support the immune system and protect your body from bacteria and viruses. 

Focus - Helps you focus and concentre, learn with ease and boosts your productivity.

Calm - Calms your feelings and eases your stress and anxiety. Move beyond emotional blocks for a more relaxed being.

Awake - Give yourself a little energy boost when you're tired and unfocused.

Sleep - Relax your body and have a peaceful sleep after a long exhausting day.

Happy - Give yourself a boost of happiness when you're feeling a bit down.

The size of our Aromatherapy salt inhalers makes them very easy to use at work, at home, while travelling, or anywhere else you may need emotional and physical support.

Why is it important to protect our skin from Blue Light?

Today, we're using more screen time than ever before, and experts are becoming concerned about the effects of blue light on the skin and believe that extensive use of screens can damage our entire faces, not just our eyes. Blue light is a high-energy visible light that penetrates the skin deeper than UVA and UVB lights, thanks to its longer wavelength. As a result, new research has found that blue light can penetrate our dermis, where our collagen and elastin live, and induce oxidative stress in the skin, leading to loss of firmness, pigmentation, and increased visible lines. No wonder blue light is called "the silent ager of our generation".
Without proper protection, blue light can induce oxidative stress on your skin, and the more time you spend in front of screens, the worse the damage will be.