Once a klutz, always a klutz!
Hi, my name is Anat, and I’m a klutz!
Klutz is a word originated from Yiddish; it literally means a clumsy person. And that’s me! Ever since I was a young girl, I have been banging my elbows, scraping my knees and getting scratched by thorns. Therefore my skin was always covered by bandages and band-aids.
After one very nasty experience when I wounded my knee from an innocent-looking boulder on the seaside, there were lots of tears and of course Povidone-iodine antiseptic solution, my parents decided they should have a first aid kit on hand at all time. I honestly can’t blame them.
Well, I must say, I’m still a klutz, but I’m also a person who can’t be bothered with carrying multiple products around. I’m lazy like that. That’s why I had to create a product that can help me and everybody else who can’t be bothered with carrying a bunch of products when they’re out and about.
I knew I needed to formulate a type of balm - the Swiss army knife of balms. A balm that can take care of many different skin issues when you’re away from home.
I worked on formulating and perfecting this balm for five years, sent it to friends and family in New Zealand and around the world to test out the formula and provide any feedback.
After we were happy with the balm’s performance, we decided to name it “Survival Balm”. It’s the newest product in our shop, and I never leave the house without it.
This multi-purpose balm* helps with mild burns, grazes, cuts, chafing, itching, swelling, Psoriasis, Eczema and dry skin, it helps soothe insect bites and is also an insect repellent, it’s a mild sun-screen** and even a deodorant!
This product is not intended to diagnose, cure, treat, or prevent any disease.
*Doesn't substitute medical care
**Doesn't replace the use of sun-screen
By the way, if you were wondering, I'm the little girl on the left side of the photo, holding hands with my sister. The year is probably 1967.