Once a klutz, always a klutz!

  • Anat Edwy

Hi, my name is Anat, and I'm a klutz!

Klutz is a word that originated from Yiddish; it literally means an awkward, clumsy person. And that's me!
I have struggled with my eyesight since I was a young girl. Therefore I was banging my elbows, scraping my knees, getting scratched by thorns and being eaten alive by any flying critter. And my skin was permanently coloured by iodine or covered by bandages and band-aids.

My parents always reacted the same way, with a severe look, a hint of panic, and the exact sentence: "Oy vey! (Oh my), Anat, how did you manage to do that again?!

After one bad experience when I cut my knee from an innocent-looking boulder on the seaside, and my parents had to bandage my knee with an Israeli army field dressing my father had in his army kit, they decided it was enough! And since then, they have always carried a first aid kit just for me.

It was a fantastic Khaki coloured bag stocked with bandages and povidone-iodine antiseptic solution. My parents named it "The Anat Kit" or "The Klutz" :)

Well, I must say, I'm still a klutz, but I'm also a person who can't be bothered with carrying first aid kits ladened with multiple products. I'm lazy like that. So my husband always carried a well-stocked first-aid bag mainly for me. Eventually, he complained the bag was so heavy and annoying it caused him a backache ...

That's why I had to create a product that can help me and everybody else who is not interested in carrying multiple products when they're out and about. And, of course, to save my poor husband's back!

I knew I needed to formulate the "Swiss army knife "of balms. A balm that can care for many different skin issues while away from home.

I envisioned one product that protects against the sun and hungry critters, is suitable for every cut, itch and scrape and can even be used as a deodorant. You know, one balm to rule them all!

I dreamt that every wanderer in heart would be interested in carrying the balm in their pocket while on their outdoor adventures.

I worked on formulating and perfecting the balm for five years; when we were happy with the formulation, we started with the trials and sent the prototype to about 100 people, all friends and family in New Zealand and around the world, to test the formula and provide feedback.

The balm was tested in Nepal, India, Germany, Australia, Italy, Niue and Israel, and we received fantastic feedback from everyone who trialled it.

After receiving the feedback, we were happy with the balm's performance and named it "Survival Balm". 

Since then, we have been carrying the Survival Balm everywhere and using it for almost every skin need. 

The only "problem" we found was that the balm is so concentrated it lasts forever. We have only now replaced the original tin we've been carrying around for the last 6 years or so, just because the lid got all wonky when I accidentally went to a full Klutz mode and stepped on it.

So if you are looking to buy a special present for yourself or for the adventure seekers and outdoorsy people in your life, buy Survival Balm - The ultimate companion for outdoor adventures. 

In short, Survival Balm is a multi-purpose balm* that helps with mild burns, grazes, cuts, chafing, itching, swelling, psoriasis, eczema and dry skin; it helps soothe insect bites and is also an insect repellent; it's a mild sunscreen** and even a deodorant! 

By the way, if you were wondering, I'm the little girl on the left side of the photo, holding hands with my sister. The year is probably 1967, and surprisingly; my knees are not bandaged :)

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